eMarketing Basics

eMarketing, commonly known as an Internet marketing tool, refers to 'how' businesses market their services or products online. In this new age of technology, an Internet presence directly affects the success of a business. From an ecommerce site to an informational site, eMarketing begins at your homepage.
Utilize a Website
Every website has one goal and that is to heighten the interest of the reader. For the homepage to be an effective eMarketing tool, web content needs to follow the search engine optimized (SEO) techniques outlined by search engine domains like Google and Yahoo. Once landing on your site, the content will act as a sales letter.
Whether you operate a service or sell products, eMarketing is more affordable than the traditional means of marketing. Over 130,000,000 people surf the Internet daily. It would take a hefty investment to reach this number of people in the more traditional means of marketing.
Producing a website that ranks well in the search engines, will assist you in obtaining more visitors and visitors easily convert into customers at a rather amazing rate.
Cost Comparison
Printing promotional material can be quite costly. With a website, this cost is significantly lower because your site eliminates the need for brochures or an abundance of business cards. Instead of sending a new prospective literature in the mail, re-direct them to your website. It will guide potential customers through the basics of your business.
Studies show that the per-reader response rates of newspaper advertisements are low. This is due to the number of readers that scan over your add that really have not interest in your services or products. Online readers, however, are a direct result of search engines. These people want to know more about your services or products. The likelihood of turning visitors into customers is higher.
Advertising Campaign
With eMarketing, the cost of an advertising campaign is drastically lower. The same rules apply but with less effort. You'll need to locate your target market, address their interest, and show how they can benefit.
Typical, ezines or announcements serve as an eMarketing campaign medium. Utilizing these mediums will improve your online business. Here's how you can get started:
Ezines: Ezines are nothing more than an electronic newsletter. There are several services online that will assist you in writing an ezine. But use caution! It's bad business to send an ezine to someone who hasn't subscribed.
Announcements: Announcements are similar to a press release. Using the electronic transfer of news to an email box, you can announce new events, new services, and new products a lot faster.
Hottest eMarketing Tool
Today, e-books are the hottest marketing tool of the Twentieth Century. Once Internet Gurus grasp the concept of selling their services or products with an e-book, the market jumped. Adding an e-book to your tools of eMarketing is a smart move.
E-books consist of hidden links (as in, not apparent) that the inexperienced e-book reader can't see. These links help promote affiliate programs and sell your services or products. The readers click through the e-book and find themselves at your site.
E-books are an eMarketing medium that needs careful planning. It makes no sense to develop an e-book on dogs if you sell household appliances. To be successful at eMarketing with e-books, you need to write content related to your business. For instance:
· Home Improvement - How to Design a Kitchen
· Accountant - How Small Businesses can Benefit From a CPA
· Web Developer - How a Website Can Help
Bottom Line
eMarketing has saved businesses thousands of advertising dollars. It's an effective marketing tool that every business should take advantage of. With a better understanding of how eMarketing can help improve your business, you can prepare for an eMarketing campaign that will exceed all of your expectations.

Why Two-Tier Affiliate Programs are Best

When you join an affiliate program or start an affiliate program of your own, you have to decide whether it will be a single tier or two-tier affiliate program.

With a single tier program you earn a commission on any sales you make and that is it. If you are running your own affiliate program, you pay your affiliates a commission for any sales they refer and that is all.

However, with a two-tier program, affiliates are allowed to recruit sub-affiliates and are paid a small percentage of the sales these sub-affiliates generate. For example, the affiliates may earn a 30% commission for selling product X himself; and when one of the sub-affiliates makes a sale, the affiliate may get a 10% commission as well. This is very profitable for the affiliate as he can recruit an army of sub-affiliates, all earning commissions for him without any effort on his part except for the initial recruiting process.

If you are starting an affiliate program of your own should it be two-tier or single tier? Some might shy away from the seeming expense of a two-tier program. But is it really that expensive? Many affiliate program managers make the wrong decision on this.

Let’s look at an example. You have an affiliate program up and running and an average affiliate joins your program. Mr.Average has a web site that receives average traffic. He also has an Ezine with thousands of subscribers published monthly. Mr. Average posts your affiliate links to his web site and promotes your product to his Ezine list.

Initially, he generates good sales. However, a point comes when he saturates his market with your product and his sales begin to drop. He begins to lose interest in your program and your sales remain small. What happens if you set up a two-tier program? Rather than trying to keep your commission pay outs small, you motivate your existing affiliates to recruit other people to your program. This will exponentially increase your affiliate sales. Would it not be worth paying the referring affiliate a percentage of their sub-affiliates’ sales? Now when Mr.Average joins your affiliate program this is what would happen. When he has saturated his market with your product, he would now promote your affiliate program to his customers and Ezine subscribers. Many of Mr.Average’s customers and subscribers decide to join the affiliate program. This in turn will motivate Mr.Average to continue promoting your products and recruiting affiliates.

Now what is the situation?

1) Your income increases because of increased sales.
2) You have a much larger customer base to which you can sell ‘back-end’ products.
3) An increase in your income because of the life time loyalty of the customers referred by your affiliate.
4) An army of sub-affiliates who will sell your products, and in turn promote your affiliate program to their customers and subscribers.

The little extra in affiliate sales commission pay outs will be more than compensated for by the exponential sales increase. This is why the two-tier affiliate program is a guaranteed winner and should be the automatic choice for potential affiliates and affiliate program managers.

Are you using both sides of the GoogleCoin?

By now most of you realise that Google can give our websites the ability to appear within their results pages using a Pay
Per Click model (PPC).

This is called Google Adwords

Hopefully, you will also be aware that that Google offers website owners the ability to display these PPC results on
their own websites.

For this privilege, Google will pay the website owner a share of the PPC revenue earnt from any click throughs on the results displayed on their website.

This is called Google Adsense

So there you have both sides of the Google coin.

On one side, the ability to drive low cost targeted traffic and on the other side, the ability to generate revenue from
your existing traffic.

You'd think that was the end of it but really it is only the beginning.

Heads or Tails?

Heads it is….

Let's look at Adwords

There are those that think…

…write your ad, pays your money and away you go.

Which to 80% of the people using Adwords, this seems to work OK for them. Remember I said OK!

For the other 20% , these guys and gals, are testing,changing, innovating and working Google as hard as they can.

One such character is Chris Carpenter , whose GoogleCash is pioneering in the way that he works Google and now lets
other work Google just as hard.

"Like Bruce Lee taught us the art of fighting without fighting, Chris Carpenter shows us the art of website revenue generation without a website!"

Chris has shown examples of Adwords campaigns that cost cents to set up but pay dollars in commissions. None of my
current investments give me such a high ROI.

I have tried my hand at it and I am currently making around $4000 per month just from this one product. I am only
spending $250 on Adwords to get this return.

Why not have a look at Google Cash yourself.

http://www.j2-squared.com/google-cash-book-review.htm

Tails you win!

Secondly, while most people just cut and paste Adsense code into all the pages of their site, they just leave it at that
thinking job done!

They don't explore the high value keywords in their market or niche.


Why do that?

Well if you knew what the more profitable keywords and terms are, you can write content and these words can be displayed.
Google Adsense will then look at your page content and work out what to display.

You could double your income by changing words on your site. Maybe Life insurance to life assurance or personal loan to
loans or adverse credit to bad credit.

Also sites tend to use one format and one position for the ads.

Test, test, test

Try different layouts and work out which ones work best for you. You may be surprised.

Test, test, test

There are several tools that can help you identify keywords but the best for you would be either the Google Adwords program or Overture view bids tool.

Don't worry about thinking you are doing anything wrong. In fact, think about it - you will be creating relevant content for Google to display and for their users to read. Users are happy, Google are happy and you will earn more revenue from Adsense. So hopefully you'll be happy too!

A Win Win situation!

Again, like most things rather than reinvent the wheel there is a whole book on Adsense written my friend William
Charlwood has written The Definitive Guide to Google AdSense which tells you exactly how to make money by hosting small
ads on your website. It is a detailed road-map of everything you need to do to get going and then maximise your AdSense
income.

Once you've got it right, you can look forward to a check every month from Google.

Check this out here:

http://www.j2-squared.com/adsense-guide.htm

So there you are, there are two sides to the Google coin.

Are you using both sides!

Good Luck!

Free Money Programs

Making money online through Affiliate programs is one of the greatest discoveries on earth. But the truth is that online money making is a skill which one must possess and also it entails that one join a good program(s). A lot of people complain that they have put in much money into internet marketing but have achieve only a miniature of there input. Yes, why it is that way is because they rushed into online marketing without trying to know what it takes to be thick in the business. Only those who are patient enough to meticulously check all the pros and cons of the business will succeed.

Affiliate programs enable people to make money online. It is the easiest way to make money online. They are simply commercial websites with products and resources that need you to make sales and slash commissions with you. For example, a website that sells a particular product for $60 can give you a 50% commission on each sale you make. As an affiliate of a Company, you are assigned a special affiliate URL that tracks all of the visitors you send to their website, and all of the sales that you generate. You are qualified to earn a commission each time someone you've referred to their website makes a purchase. If you don't have a product of your own to market online, you can help market the product of other companies and be paid for it. With affiliate products, you don't even need to find, purchase or ship any stock. You don't even need a warehouse or store. All you need is to discover what products people are already begging to buy. Target this people and find ways to draw them to your personal site that has affiliate links on it or just direct this targeted audience to your affiliate website. All of the actual selling and shipping of the product is done by the company. Even credit card processing is also done by someone else. As said above your duty is to massively direct traffic (visitors) to your affiliate website or your personal website that has your affiliate links on it.

You may not need a complex website to start your affiliate program business. You don't even need a lot of expertise in web design. With a simple straight- to- the- point web page you can get your business running. All you need is expertise on how to draw visitors to your website through strategize marketing. This is the easiest way to commence making dollars on the internet.

The problem most affiliates are facing is identifying the good affiliate programs to join. Some don't have the money to pay to join the program. The best affiliate programs don't accept money from affiliates. At least silver membership is free while there is room for upgrade. The upgrade program is not compulsory. The beauty of affiliate program is that the free ones generate more money than you can imagine. The big job is to search for this free programs and it can be done easily if we enlist the help of the search engines like Yahoo and Google. Go ahead and search for this free affiliate programs that pay huge commissions to members yet sign up is Free. They are not hard to identify.

http://therichmodestus.blogspot.com Article Source: http://EzineArticles.com/?expert=Modestus_Uwadi

How to Choose a Profitable Affiliate Program

Promoting a product you are more passionate about is easier than promoting one for the sake of the earnings only. Promote your business information and advertising. Promoting products sold on a trial period basis requires cookie detection to track sales at the end of the period which is very unreliable. So it s better to confirm with the affiliate merchant the tracking method used or the affiliate payment scheme, in case the products have trial periods.

Promoting credit card offers can be very profitable for an affiliate as you can get paid up to $75 per approved application. You can get your own credit card marketing business complete with your own domain name and professional designed and maintained website.

Conversion rates are actually the percentage of visitors who resort to the buying of a product after visiting the web site of the affiliate program. Conversion rates often refer to the percentage of website visitors who take the intended action of a marketer and convert their casual website visits into sales or membership registration on a website. Conversion rates are actually the percentage of visitors who resort to the buying of a product after visiting the web site of the affiliate program. Affiliate program owners are usually made payments by the advertisers on the basis of their conversion rates i.e.

Remember that it will be your reputation on the line. The affiliate website must be able to turn visitors into buyers. Remember keyword search tools can get you rank in a higher position. Remember, it is vitally important that a banner is not simply focused on getting the click. That click must be likely to convert through targeting and the presentation of a clear offer with features and benefits.

Remember, there are hundreds and thousands of Affiliate programs out on the web. But always remember you are not stuck with one that does not work for you. Remember that initially I have asked you to choose products that are of your passion and area of focus? Remember; join programs that sell products or services that both you and your potential e-book customer will want to buy. You provide excerpts of your work to your target market, and then ask them to buy the products that they like via your affiliate program referral code.

Search with the name of the affiliate program or the product being sold. You can also check out websites that are known as scam websites. Search for websites and ezines with attributes similar to your high-performers. Introduce yourself and your company and invite them to become an affiliate. Searching for business ideas? Stuck on finding that special something that sets you on fire?

Blogger is very simple to use and ideal for first time bloggers. Set up does not take you more than 1 hour and you have a blog ready to go. Blogging is a long term deal, one that requires a lot of perseverance and patience. If you've got enough content going on around you and passionate enough, that you feel like writing on it for years to come, then this is a good sign.

Copyright (c) 2008 Dock J Murphy

To find the best work at home business online opportunity and ideas so you can work at home visit: http://www.GlobalWealthDJM.com - Success in Working at a Home Business Online Opportunity.

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Affiliate Tips - How to Siphon Money From Rich Website Owners and Internet Marketing Gurus

As an affiliate, you'll know how hard it can become to continually raise your traffic levels and ultimately your sales.

This is partly due to the fact that very few people are usually seeking out your small mini site that is designed to presell a product.

Once of the best ways to get around this constant uphill struggle is to leverage other people and their hard work.

This is done by jumping on the bandwagon of new products and services, and on the general gravy train of well known brands and people. Here's a few ways to do that...

1. When a new product is launched online, there will always be a period of huge search volumes. These searches come from people using all sorts of keywords to find the products and does their buyer research before handing over their cash.

As an affiliate, this is a great opportunity to get in front of these people as the new products are released to the market, and this works particularly well as keywords relating to new products have less competition in the search engines (making it easier for you as an affiliate to get found).

2. Secondly, you can siphon money off other successful marketers indirectly. This is done by looking at how they are making money and modeling their system.

For example, you could monitor a set of PPC adverts for a specific set of keywords. You would see over a period of time if these people continue to advertise with these keywords and if they do, you can be pretty sure that they are making a profit from their system.

All you need to do is examine how they are making money and model your own business around a similar process (do not copy other people's work however, as this could land you in court).

3. Post comments and add content to big sites. Spreading your content around the web is one of the most effective ways to get more traffic, but to truly take advantage of the success of others, your aim to get your content found on the big traffic sites where your target audience hangs out.

This is really easy and there's plenty of ways to do this...

- Join some forums and leave your website link in your signature box, then start making some useful posts.

- Add comments on social sites such as Myspace, Youtube or Yahoo Answers.

- Or post comments on high traffic, on topic blogs in your niche.

- Or better still, create some high quality content that is totally exclusive and original, then offer that content to a big player in your market for them to post on their website or blog (in exchange for a link back to your website).

As you can see, with so many websites popping up daily allowing you to add your own content (and links) to, there's an increasing amount of opportunities to get traffic to your website. The key is to get in front of the right people. Do this by leveraging the big players in the same market as you and getting your links seen by THEIR visitors.

If you make the effort with just a few of these techniques, you'll soon be piggybacking the rich and start seeing your own affiliate cheques rolling in.

-Bio & Resources-

Jose Delgado is has been a part-time Internet Marketer for almost 3 years now.

http://www.secretaffiliatecodereviewed.com/

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Choosing a Profitable Affiliate Program

An affiliate program is where you can market the services and various products that a company offers, and earn compensation from the commissions from each item that is successfully sold. This is a great way to make some extra cash.

Many individuals actually experience a lucrative income each month that they can live comfortable from. The secret in affiliate marketing is choosing a profitable program. Here, I will provide you with some information that can be used to ensure that you are selecting a program that can be profitable for you.

Type of Affiliate Program to Look For

When you enter the market to choose a profitable program, there are many characteristics that you should keep an eye out for. Before looking to anything else, you should be certain that you only look for programs that interest you. Many individuals never succeed in affiliate marketing because of the fact that they go for programs based on the fact that they are there and readily available.

It is absolutely essential to ensure that you seek out a program that offers you satisfaction. You will be more motivated, and will push harder to succeed in the program if you believe in it. The next thing that you should do when it comes to choosing a profitable one is make sure that the program is considered to be high quality.

You can easily determine this by researching the program and deciding if known experts and other individuals in the particular industry actually endorse the program. You can determine this by doing a simple search on the name, as well as any and all product and consumer reviews. If you find that the information you find is positive, then it is likely that it will be a profitable one.

The next sign that an affiliate may be profitable is that it offers you the ability to enjoy a residual income and high commission rates. You should ensure that the commission rates are reasonable and can actually benefit you financially.

You should look for programs that go for commissions that are around 50% and higher per product that you successfully sell. This type of income can really add to your financial stability and success while engaging in internet marketing of the program.

The next way that you can identify a profitable affiliate program is by deciding whether or not there are strong incentives for the affiliates that elect to participate in the program. These incentives may include training, products, customer service, technical support, your own website, your own email address, and other types of tools and resources that can prove to be exceptionally helpful in your overall success as an affiliate.

A sound program will ensure your personal and professional growth. In turn, it will enhance your success. Choosing a profitable program may prove to be a challenging task, but with each obstacle, you are closer to discovering your potential and success in this type of program.

If you take the time to search out a program that meets the standards outlined here, you are sure to achieve success in many different ways as an affiliate of that particular program.

Chris Simpson is dedicated to helping people find honest and legitimate work from home and home based business opportunities. Find legitimate work at home jobs today at: http://www.HomeNetPro.com

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